Keywords are generated/discovered based on your profile info (site + niche) and, when available, competitor context. The goal is to build a list thatβs relevant and schedulable.
What influences selection
- Your website URL and business/niche information.
- Competitors you provide (or generate), if enabled.
- SEO metrics such as search volume and difficulty (when present).
If you want different types of keywords (more TOFU/BOFU, more commercial intent, etc.), adjust your profile inputs and rerun discovery when available.