These are “decision helpers” — they help you choose what to schedule first. They are estimates, not guarantees.
- Search volume: estimated monthly searches for a keyword.
- CPC: estimated cost-per-click (often correlates with commercial value).
- Opportunity: a combined indicator (commonly volume vs. difficulty) to highlight “good bets”.
If you don’t see CPC/opportunity in a specific view, it may have been removed from that payload for speed.